StudioHawk Webinar build notes

From a teaching deck to a lead‑gen webinar.

How your SOURC‑E deck was rebuilt into a webinar engineered to book strategy calls, and why every move maps to Jeremy Haynes' webinar SOP.

Goal: free strategy calls → retainer 25‑slide deck + talk‑track doc Run time ~60 min
Three sources, one webinar

What it was built from

The webinar is a weave of three things: a proven structure, a trust move, and your own teaching material. Each does one job.

The spine

SOP‑04 · Mastering Webinars

Jeremy Haynes

The affluent 7‑segment arc, kept tight for a high‑intent audience. It decides the order of everything.

The open

“Do we have a deal?”

Cole Gordon

An upfront honesty contract that names the pitch out loud and wins agreement before a word of teaching.

The content

The SOURC‑E framework

Harry Sanders

Your six pillars, lifted from the existing deck and re‑sequenced to sit inside the teaching block.

The spine, rung by rung

The seven‑segment arc

SOP‑04 affluent script: Authority intro → Big opportunity → Social proof → Core education → Premium offer → Objection handling → Final close

Each rung below shows what the webinar actually does, the SOP role it fills, and why it sits there. The order is the run order, so the numbers carry real sequence.

01
Welcome, who's talking, the deal → Authority intro Slides 1‑3

SOP‑04 says an affluent room gives you their time only if you earn it fast. So: a 45‑second authority hit, then the honesty contract. The open is grafted on here, before any teaching.

02
What's changed → Big opportunity Slides 4‑9

The SOP's second beat is the opportunity that makes people lean in. The shift from ten blue links to one cited source is the generational moment, framed to create urgency before the framework lands.

03
The proof → Social proof Slides 10‑11

Proof earns the right to teach, and quietly pre‑loads the right to pitch. 250+ brands, 300% average ROI, and the Kadi case study do the work in under a minute.

04
The SOURC‑E framework → Core education Slides 12‑19

The biggest block by design. SOP‑04 says over‑deliver the single best lesson. This is where the honesty contract gets honored: all six pillars, taught generously, one concrete action each.

05
The honest truth, then the offer → Premium offer Slides 20‑22

The SOP's offer beat. The “honest truth” slide admits plenty of them can run it themselves, keeping the promise from the deal, then makes the ask. Honesty is what makes the pitch land.

06
The four things you're thinking → Objection handling Slide 23

Name and neutralise the four objections out loud before they harden. Each one maps to a StudioHawk moat: People, Brand, Speed / Cost, Knowledge.

07
Book your call, then Q&A → Final close Slides 24‑25

Callback to the deal, one clear ask, honest scarcity. “We had a deal. I gave you the lesson. Now go claim your call.”

The one thing that isn't in the SOP

Cole Gordon's honesty contract

Slide 3 · the open

“I have two jobs in the next 45 minutes. Give you the best lesson you'll get anywhere, and at the end, offer you a way to have us do it for you. If I don't nail the first, don't book a call. Ever. But if I do, and you're a fit, hear us out. Do we have a deal?”

SOP‑04 gives the skeleton but not this move. It bolts onto the authority intro and does something the SOP only implies: it disarms the pitch by naming it out loud, and converts a passive viewer into someone who has agreed to the close before the teaching even starts. That agreement is what makes segment 05 feel earned instead of bait‑and‑switch.

Where I departed from the SOP

What changed from the defaults

The SOP is a template, not a script. Three deliberate departures, each for a reason.

The offer

Workshop → retainer

Workshop upsell→strategy call

SOP‑04's worked example sells a fixed‑price Workshop. Per your direction, the close drives a free SEO + AI‑Search strategy call into a retainer instead.

Length

Held to ~60 minutes

45‑90 min→~60 min

The SOP allows up to 90 minutes for an affluent audience. Kept it tight to respect a busy business owner's time and hold attention to the close.

Cadence

One a month, not weekly

weekly→monthly

A core SOP‑04 rule: one big webinar a month so registration itself carries scarcity. Flagged in the talk‑track doc for when you schedule it.

The review pass

What the polish pass caught

A second run through both files for copy rules and internal consistency.

Fixed · talk‑track doc

The no‑dash rule

Every spaced hyphen used as a dash was converted to a middot, a colon, or an unspaced range, matching your written‑copy preference. The deck was already clean.

S - Structure  →  S · Structure
0:00 - 7:00  →  0:00‑7:00
Checked · both files

Consistency & provenance

Verified every slide reference in the doc maps to the actual deck (framework = 12‑19, pillars S to E = 14‑19, close = 24‑25), and every stat traces back to the SOURC‑E source. No changes needed.

25 slides scanned · 0 dash issues · slide refs aligned · stats sourced
On your desk

The two deliverables

The talk‑track doc

.docx · things to say

Segment‑by‑segment script with SAY and DO cues, a 60‑minute run sheet, and the open scripted word‑for‑word.

The webinar deck

.pptx · 25 slides

Your SOURC‑E content rebuilt in StudioHawk dark + cyan, re‑sequenced into the arc above.

Before you present, only you can supply
  • Slide 24: the real booking link and a QR code, replacing the placeholder.
  • Optional: a scarcity line, used only if genuinely true.
  • Optional: a dollar‑value anchor for the strategy call on slide 22.
  • Next step: open the .pptx in Google Slides, then File → Save as Google Slides for a native file.